Lilac Roller Safaris — Selling the Journey Before the Traveller Arrives

Safari websites have a unique challenge: the product is an experience.

For Lilac Roller Safaris, Aquila Infotech created a digital experience designed to capture the excitement of East Africa while making the practical process of planning a safari significantly easier.

The website brings together destinations, safari packages, itineraries and enquiry pathways in a way that allows travellers to move from inspiration to planning.

Visitors can explore experiences ranging from the Maasai Mara and Amboseli to Mount Kenya, Samburu, Tsavo, Lake Nakuru and cross-border East African adventures.

The emphasis was on creating more than an online catalogue of tours. Every part of the experience is designed to answer the traveller’s underlying question:

“What would my Africa look like?”

The result is a tourism website built around discovery, storytelling and conversion — giving travellers a reason to dream, explore and ultimately start planning.

Visit Lilac Roller Safaris